How to Take Your Email Marketing to the Next Level

The reality is, most leads don't have the intention to purchase the first time they interact with your company. Due to the different buying cycles of products, industries and services, lead nurturing plays an essential role within your digital environment. Lead nurturing can most efficiently be accomplished through email marketing which has been proved as the best cost efficient method. In order to have a successful email program be sure that your organization is utilizing the automation to its fullest. Know and follow the best practices for email to improve your email marketing campaign and provide a tangible return on investment for your organization. It doesn't matter if you use Constant Contact Hubspot Pardot, or another email marketing tool having the capability to create segments and develop your leads through workflows for email will aid in building relationships with leads and propel them further into to the sale funnel. It is essential to remain on top of your clients' minds and reach them more than one time. Experts in marketing have reported a revenue increase of 7600% with a the segmentation of campaigns. Segmentation lets you personalize campaigns through the collection of information about those who have expressed an interest in your products or services. How 5 How 3

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